AFIA Journal Redesign

Problem:

The AFIA journal had not been updated in awhile, and it had been mostly one-way content with little call to actions in the way of ads, links, etcetera.

Solution:

The intent of the piece and internal ads were redone, the look of the layout was updated, and articles were tailored to allow for a more visually striking publication. We were also able to get it up as an interactive document through Issuu for the first time, instead of a PDF that members had to download.

I also worked with the printer to update paper quality and thickness of cover pages, and reduced costs per round of production. Press checks were done for the first two issues.

Details

When: 2016
Design: Allison Crompton
Creative Direction: Allison Crompton and Miranda McDaniel