AFIA Brand Refresh & Tagline

Problem:

Never having a designer on staff, AFIA was in need of a more professionally polished brand, to better align as the number one resource they are for the industry, and have been since 1909.

Solution:

The refresh included not only all variations of their logo, but establishing branding guidelines, including a new tagline voted on by the board, and redoing all marketing collateral.

I found a new printer for the business cards that featured thermography/raised ink and better paper stock, all at a lower cost. A press visit and check of the first round were done.

Putting their best foot forward, they are now not only able to better convey themselves as leaders in the industry, but also more easily attract potential member companies.

Details

When: 2014
Design: Allison Crompton
Creative Direction: Allison Crompton